Tone of voice is incredibly important in your business and makes up a part of your business brand. This means that it extends across to your website as well. There are a number of ways that you can establish what your business tone is and one of them starts by understanding who your ideal customers are.
By undertaking customer analysis you can find out what the people who buy your products are like, such as their ages, genders, professions and stages in their lives. For example a Will writing Cheltenham company may mostly have clients that have children and are over the age of 40. Cheltenham will writers Bees and Co offer a number of different services and so their customer types might be different for each one of these services.
Once you have identified your customer audiences you can think about what imagery and tone of voice will appeal to them. This then helps you to build you the language that you will use and decide whether this is going to have a formal business tone or perhaps a more casual conversational type approach. It is important then to ensure that this tone of voice is used across all of your platforms including your website, social media channels and any print advertising and marketing that you do.