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What is business branding?

May 27, 2020 4:55 pm

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If you run your own business or this is something that you have just started to think about you have probably heard about business branding. A Brand Design Agency can help you with all elements relating to your branding but do you know what this might entail?

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Branding is essentially a marketing process in which your company creates a name, symbol and or design that is identifiable as your company. For many people this includes a logo, but your branding does not stop here. Branding is anything that can create a lasting impression on your customers and clients and can incorporate everything from your customer service manner, your promotional items and merchandise through to the language and tone that is used on your website and your overall reputation.

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In order to build a strong brand you need to ensure that everything that you do is consistent across all platforms where you will encounter your current and potential customers. This is why many businesses will produce brand guidelines that will include fonts and colours that should be used in materials that are produced as well as the way in which company employees will greet customers and answer the telephone. Creating a positive brand image will result in loyal customers and increased sales.

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