We all know if you didn’t post it on Instagram, did you even make that thing? Now in this age of scroll-happy times, macrame needs to do two things: be beautiful on the wall; and also get those clicks.
The ultimate boho chic plant accessory; there’s no better way to live out that groovy 70s fantasy than a successful cascading pothos or string of hearts coming down from your ceiling. The secret sauce? Layer different lengths and textures. Group hangers of different heights in threes, using a combination with varying the thickness and thinness quotient of string patterns. Together with that, use foliage types having assorted leaf shapes They will be hitting the double-tap faster than you can say “urban jungle goals.” For a Macrame Kit, visit https://www.woolcouturecompany.com/collections/macrame-kits
Wall Hangings with Wow Factor
Go big or go home! Giant, ornate geometric or natural curving design wall hangings look awesome in photos. The buzz word is contrast — hang your cream creation against a dark wall, or opt for coloured cord with white walls. You would be well advised to have some natural light here, so set up near a window for those fantastic soft lack of contrast shadows.
A Gift of a Backdrop
Craft your own macrame photo backdrop. Wedding-style arches or large panel hangings make a beautiful backdrop for your desk, perfect for video calls and outfit shots. Content creation gold — one project with endless posting opportunities.
Mirror Magic
Instagram is a breeding ground for macrame mirror frames. These are practical, pretty to photograph and they make for great reflections. Opt for shaped mirrors (sunburst, oval, or geometric), and allow the macrame border to add a bit of dimension without taking over.
Lighting That Literally Glows
Golden hour light definitely casts the most magical glow through macrame lampshades or pendant light covers. Lit up, the cord casts gorgeous shadows along your walls resulting in that sought after “moody lighting” which makes everything look more premium.
Pro Photography Tips
Golden hour is the best time to shoot with warm natural light. Shoot with your hands as well: this type of “maker in action” content tends to work the best. And process shots – your table, the pile of cords, photos along-the-way. Behind-the-scenes content. Your stories love any kind of behind the scenes, and this will clearly illustrate all that you went through to get your masterpiece.
The Hashtag Game
Combine trending tags with separate hashtags, like #macrame. Reminders of where you are can be helpful — the people in your community enjoy doing what they can to help hometown talent.
Remember: there is no perfection, only authenticity. Display the wonky knots, the growing pains and the pure delight that is creating something of beauty with your own two hands.